Zafir has had a lifelong interest in how we form beliefs and how many people seem immune to counter-evidence. This interest resulted in Zafir diving into research literature, experimenting with difficult conversations and becoming an amateur ethnographer. Recently, some of his findings have been gaining traction with international researchers in epistemology and the psychology of belief. Zafir has collaborated with the Cognitive Immunology Research Initiative and The Evolutionary Philosophy Circle. He writes, gives presentations, and talks about why we believe and why he thinks it best we believe as little as possible. His ideas are informed by recent research from cognitive psychology and neuroscience and his own observations.
Zafir lives in the top of the South Island, New Zealand.